Economic Foundation Creates Workforce Campaign - KMOT.COM - Minot, ND - News, Weather, Sports

Economic Foundation Creates Workforce Campaign

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We have the lowest unemployment rate in the country. And state leaders want to attract even more people to fill all the positions still available.

The North Dakota Economic Development Foundation is working with the state to start a new campaign which they plan to use to target people in other states to let them know why they should come here to work and raise a family.

Just a quick drive around town and you will likely see several help wanted signs. And a new public-private partnership hopes to target people around the country to move here and fill those positions. 

"The message is, there's opportunity here," says Lt. Gov. Drew Wrigley. "It's waiting for you and your family in the background and the skills and the expertise that you have. And when you get here you're going to find a quality of life, quality of opportunity, safe streets to live in. You're going to find a place that you can call home."

The campaign will target people in several states. Possibly by using a series of television ads, but mostly by using digital media.

"What we want to do is collectively go together on some of these things and build a recruiting network, not just everybody recruiting on their own," says Wally Goulet of the North Dakota Economic Development. "But we'll go into another state, or we'll go into a base situation and bring all of these forces together rather than everybody doing it on their own."

Hess Corporation has contributed $400,000 to help get the campaign started and the state has agreed to contribute an additional $400,000 from the Commerce Departments budget.

But of course attempting to fill an estimated 76,000 jobs by 2020, with new residents, will put some strain on an already strained housing market.

"Our economy is up to the challenge and we're meeting that. But we all know that we're having some growing pains while were doing that. This is one of those growing pain issues. But we certainly intend to have housing starts, apartments, things like that for this workforce, we have to," says Goulet.

They hope to launch the Find the Good Life in North Dakota website in May.

The website will target individuals looking for positions in a variety of industries including engineering, healthcare, energy, transportation and information technology.

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